Thursday, February 10, 2011

Survey Design

I'm working on a retrospective pre-post competency survey, and needed to be reminded of some basics of survey design again.

I find Neuman's chapter about survey design a good foundation:

Jane Davidson Makes some compelling arguments that suggest that we do need to think twice when we decide to make use of Likert type scales in surveys.
She sugggests that rather than use the "strongly agree / disagree" type anchors, one could use evaluative terms like "inadequate / good" that might make the data easier to interpret.

Ive also found a list of possible Likert Scale Anchors that are most useful: